Reduce the time it takes to discover + solve tough problems

Incremental solutions can no longer help us navigate beyond 2020. But if bold 10x thinking is required, why do competitors still rely on the narrow lens of product/service design briefs and short-term methods to tackle tougher issues? Remember Maslow’s Law of the Instrument: If all you’ve known is the hammer, then every problem starts to look like a big nail. They can’t help it.

Discovering the right questions to answer before your rivals do is the new competitive advantage.

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