The Business Model Design Primer (FAQ)
(Updated October 17, 2017: This is an evergreen post on getting started with the Nonprofit Business Model Canvas for strategic planning endeavors. Bookmark this page for updates!)
- Where can I download the Nonprofit Business Model Canvas?
- Do you have any introduction videos?
- What courses do you have available?
- Do you have any instructions on how to use the canvas?
- Do I need to buy the book?
- Do you support using the online generation tools of the canvas?
- How do I facilitate the business model canvas in a group?
I had a group who did not know how to use the business model canvas. But within two hours, that changed. They were able to understand all nine blocks, plot their data, and tell the story of how their organization or startup idea really functioned and operated.
The key was in showing, rather than telling. Visuals help us communicate complex topics so that everyone understands your idea and so that the choices can be made.
The Nonprofit Business Model Canvas (nBMC) helps you do that. It's a visual framework for understanding the basic nine building blocks and seeing how the nonprofit's time, energy, and money flows through it all.
It's a remix of the original Business Model Canvas by Alexander Osterwalder and Strategyzer. I reauthored it to give a better fit the logic of mission-driven organizations. This is a reiterative project.
Q: Where can I download the Nonprofit Business Model Canvas?
If you're a nonprofit leader, staff member, or consultant/practitioner in th1e field (or you're just curious), you can download the nonprofit version of the canvas below.
Q: Do you have any introduction videos?
This rapid prototyping tool is predicated on the fact that strategy needs to come before budgeting. Strategic thinking is an inherent act of creative inquiry so you need to understand WHY you're taking a step in a new or modified direction, before you start funneling resources there.
This is all about knowing what choices to make.
With that said, I uploaded some videos to help you get started with the nBMC so that you can align new (and maybe risky ideas) with your north star.
Watch them in this order:
The Nonprofit Business Model Canvas [Better Version + WALKTRHOUGH]
Using Epicenters to Solve Nonprofit Business Model Problems
Use the Nonprofit Business Model Canvas to Pitch New Ideas
8 Questions for Testing Assumptions in Your Nonprofit Business Model (+ 4 actions)
The entire playlist can be found here.
That's it! I don't want to make this too long. I want you to start using this right away. Leave questions, feedback, or insights below.
Q: What courses do you have available?
BMC Fluency is focused on telling the story and reading the flow of the original business model canvas. This knowledge can be applied to the nonprofit version.
Q: Do you have any instructions on how to use the canvas?
For now, I have the facilitator instructions which come packaged with the XCANVAS. View that below:
The XCANVAS is a ready to print 36" x 48" template for any business model canvas config. Just take it to any print shop (like Vistaprint).
Q. Do I need to buy the book?
Yes, but only if you're absolutely new to business models etc. While it's more catered towards the for-profit side, the core thinking and material is transferable to the mission-driven side of things too. It's a good manual to have on your shelves.
I've had the books for years, however over time, I've seen why sometimes the manual has become inactionable for many. I'll touch on this another time. Just know that the canvas is the real meat of things. :)
Q. Do you support using the online generation tools of the canvas?
I have mixed feelings about using online tools that generate prototypes. It depends on your goals. If you're by yourself, you can absolutely generate prototypes on your own.
Serious business model design is a multi-disciplinary task. Everyone from CxOs to front-line staff need to get involved. Everyone's got data on the business model!
You also need to do some pre-collaborative work. Ask: What problems are you trying to solve? Do you have consensus from the top that those really are problems you need to focus on?
One massive reason why these DIY business model design projects fail is because the tools are isolated from the broader task of framing your challenges, and then choosing the focus, before generating ideas to attack it. (aka business model prototypes)
Steve Blank, Silicon Valley serial entrepreneur and author of The Four Steps to the Epiphany, says "get out of the building" which means you gotta go out in the actual world and deeply empathize with customers and clients, but you need to do this with your own crew/team.
Q. How do I facilitate the business model canvas in a group?
I have facilitator's guide for consultants and leaders that comes packaged with the XCANVAS.
Got a question that needs answering? Leave a comment below!
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